In order to drive sales, sales reps must deliver impactful product demos that captivate potential customers. But that's easier said than done, especially when you're conducting product demos virtually. While virtual demos are incredibly convenient, they can tend to be less engaging than traditional demos, but they don't have to be.
That's where Sessions' AI Copilot comes in. AI Copilot can help sales reps level up their product demos, ensuring your prospects are engaged, informed, and ready to convert.
Understanding Common Challenges in Product Demos
A successful product demo is crucial for sales reps to effectively showcase the value of their offerings and convince potential customers to purchase. If you're wondering just how important they are, a study by Forrester found that product demos can increase sales by up to 200%.
However, there are several challenges that sales reps often face when conducting product demos.
Personalizing demos: Sales reps often encounter diverse prospects with varying backgrounds, interests, and pain points. Delivering a generic demo that fails to address specific needs can leave your prospects disengaged and unconvinced. Sales reps need to customize their demos to resonate with each individual, showcasing how the product solves their unique challenges.
Time constraints: Sales reps typically have limited time to make a lasting impression on their audience. They must quickly capture the attention of prospects, highlight key features and benefits, and address any concerns or objections. This time pressure can lead to rushed or incomplete demos, resulting in missed opportunities to engage potential customers.
Addressing objections: Understanding the pain points and objections of prospects is crucial for a successful demo. However, sales reps may struggle to identify these pain points accurately or lack the confidence to address objections effectively. Without a clear understanding of prospects' concerns, sales reps may fail to present the product as a viable solution, leading to lost opportunities.
Fortunately, Sessions' AI Copilot feature alleviates these challenges and empowers sales reps to deliver exceptional product demos. In doing so, they can ace their demos, convert prospects, and drive sales.
AI Copilot: A Sales Rep's Best Friend
Sessions' AI Copilot is a game-changing feature that empowers sales teams by providing them with the tools and support they need to deliver exceptional demos.
AI Copilot is an advanced artificial intelligence-powered tool that works alongside sales reps before, during, and after product demos, offering valuable guidance and insights. Its purpose is to enhance the demo experience, streamline the presentation process, and ultimately increase the chances of closing deals.
1. AI-Assisted Agenda Building
One of the challenges you face as a sales rep is tailoring demos to diverse audiences with varying needs. AI Copilot addresses this challenge through its AI-assisted agenda-building feature. By leveraging artificial intelligence, sales reps can effortlessly create personalized agendas for each prospect.
Sales reps can simply provide AI Copilot with a prompt, such as "Create an hour-long agenda for a product demo on eLearning software." AI Copilot will then construct a recommended agenda, including relevant topics, subtopics, time constraints, and more. They can then customize this agendawith tools, files, links, or other resources needed or regenerate an entirely new one in seconds.
So, how does this promote a tailored product demo? Building a cohesive product demo takes considerable time, but not with the AI Copilot. Sales reps can use their agenda as a template and adjust it according to their unique prospects' needs. As such, they don't have to start from scratch every time (unless they want to). Instead, they can edit their agenda within minutes, ensuring they deliver a consistent (yet personalized) and impactful presentation every time.
Plus, when you create an agenda template you can attach it to your availability in the ‘Book me’ feature of Sessions. As such, whenever a prospect books a demo, your agenda will be already attached and ready to go. Should your agenda require changes, you can tweak it to fit your prospect’s needs. Since the main structure is already created, small tweaks are easy to make, saving you time and ensuring consistent quality.
2. Time Constraints and Meeting Timers
Time constraints often pose a significant challenge during product demos. Sales reps need to deliver a comprehensive presentation within a limited timeframe. AI Copilot includes meeting timers that help sales reps manage their time effectively. By setting predetermined time limits for each section of the demo, sales reps can ensure they cover all essential points without running over the allotted time.
The meeting timers serve as a reminder, keeping sales reps focused and on track. With this feature, sales reps can confidently navigate through the demo, knowing that they are effectively managing their time and maximizing the impact of their presentation.
It’s important to note that while these timers are meant to keep hosts on track, they aren’t overbearing. The time limits on your agenda won’t force you onto your next task or go off like an alarm in your face. Instead, they serve as a silent guide to keep you mindful of your scheduled meeting time.
3. Interactive Q&A
Addressing questions and concerns effectively is crucial during product demos, especially when it comes to effectively addressing objections. As such, AI Copilot includes a Q&A section at the end of each meeting to provide slotted times for questions. However, it doesn't stop there.
Sessions also has a Questions feature in all meetings where participants can type in their questions during the meeting. As a host, you can set the Questions feature to open as a pop-up for all participants, making it easier for your audience to submit questions when it's time for Q&A.
This ensures that presenters remember all questions and that sales reps address every objection. Hosts can either answer these in real-time or save them for the Q&A portion of the meeting. If prospects have a more time-sensitive question, they can use Sessions's "raise a hand" feature to alert the host.
Plus, Sessions keeps track of how many questions have been asked and answered to ensure hosts don't miss anything. After all, failure to address an objection could cost a sale.
The interactive nature of the Q&A fosters a dynamic and engaging demo experience, enhancing prospects' understanding and trust in the product. With this Questions feature Q&A, sales reps can overcome objections smoothly, build rapport, and ensure prospects leave the demo with a clear understanding of the product's value.
Maximizing Sales Success with AI Copilot
In the competitive landscape of sales, delivering impactful product demos is essential for driving successful outcomes. Sessions' AI Copilot is a revolutionary tool that empowers sales reps to level up their demo game and achieve better results. By addressing the challenges of personalization, time constraints, and interactive Q&A, Sessions provides invaluable support to sales teams.
By leveraging AI Copilot, sales reps can deliver exceptional demos that resonate with prospects, overcome challenges, and drive sales. With its live assistance, sales teams can unlock their full potential and achieve higher conversion rates while providing prospects with a memorable and personalized experience.
Embrace AI Copilot as your trusted right hand in the world of product demos, and watch as it helps you elevate your sales performance and close more deals.